Trader Joe's vs. Whole Foods Market

Trader Joe's versus Whole Foods Market:
An Organic Grocery Store Marketing Analysis



Are Whole Foods and Trader Joe’s competitors?  How similar are their target markets?  To answer these questions, Trader Joe’s versus Whole Foods Market: An Organic Grocery Store Marketing Analysis investigates the similarities and differences between two of the largest natural foods retailers in the United States, Trader Joe’s and Whole Foods.  Differences in marketing tactics and techniques are examined, with a special emphasis on the similarities of these companies’ target markets.  The 23-page paper includes charts and diagrams, as well as a comprehensive bibliography.

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1 comment:

  1. Hi Isabeau,

    I read your books about specialty grocery industry since I'm writing my Master's thesis on this topic; my focus will be on Whole Foods and Trader Joe's.
    I am very passionate about the food industry, especially natural food retailers.I found your books extremely interesting.

    Francesca

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